Author(s) :

Abu Bakr Riaz*, Husnain Riaz , Ali Ahmad, Tasawar Iqbal, Sidra Altaf.

Volume/Issue :

Abstract :

This study comprehensively investigates the user-generated content pertaining to food and beverages across a range of online platforms in the United Kingdom. The research employs information sourced from social media, forums, and diverse online platforms to identify prevalent trends, consumer preferences, and interaction patterns within the digital landscape of the United Kingdom. The research encompasses an extensive array of social media platforms such as Instagram, Twitter, Facebook, and pertinent online forums with the aim of comprehensively grasping user behaviors and contributions to discussions concerning food and beverages. The findings of the research contribute to our comprehension of online consumer behavior as it pertains to food preferences, while also shedding light on the evolving landscape of food discourse within the United Kingdom.

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3