Author(s) :

Zarrish Rafique, Husnain Riaz, Ali Ahmad, Tasawar Iqbal.

Volume/Issue :

Abstract :

The flower industry is undergoing rapid transformation in response to evolving market demands and changing consumer preferences. This article explores the key emerging trends reshaping the industry with a focus on sustainability, digital innovation and changing consumer behavior. Growing demand for environmentally friendly, locally sourced flowers is forcing growers to adopt sustainable practices such as organic farming, reducing carbon footprints, and the rise of personalized floral arrangements, online shopping and subscription services reflect consumers' desire for customization and convenience. Technological advances, including hydroponics, automation and augmented reality, are changing agribusiness strategies. In addition, companies' responses to climate change, economic instability and ethical sourcing are critical to long-term success. The paper highlights the importance of flexibility and innovation in flower production, highlighting opportunities in emerging markets and the role of technology in shaping future trends. Ultimately, the flower industry must evolve to meet the needs of today's consumers.

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